TEIN launched in Sarawak

On 22nd February 2020, my spouse and I attended the launching of TEIN in East Malaysia at Eastwood Valley Golf and Country Resort, Miri. Do scroll till the end for more pictures.

TEIN officials

Photo credit: Locksley Ng for KARotaku

TEIN, INC. (Japan) is a well-known and reputable manufacturer and distributor of high quality automotive suspension parts. The company representatives, Mr. Tomoaki Himeno and Mr. Yasushi Furubayashi graced the launching at Eastwood Valley Golf and Country Club, Miri.

A brief history on how TEIN comes alive – the founders, Hakaru Ichino and Yoshio Fujimoto were from different teams in rally competition, and started out as rivals. Later, they could not find any suspension that suits their rally style. Therefore, they came up with a product that works for them.

Establishment of TEIN began in 1985 at Tsurumi-ku, Yokohama, Japan. The company name was inspired by the words “Technical Innovation” – they combined the first two alphabets from both words to form TEIN. The company is well-known for its car suspensions – among others, which include Coil-overs, Low-down Spring, EnduraPro (Absorber Series) 4×4 Damper, and Electronic Damping Force Controller (EDFC).

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During the event, officials from TEIN gave introduction speech on the products that were being launched (EnduraPro Series & 4×4 Damper Sport) and their features. They also explained why these products are most recommended in the market. The highlights of the EnduraPro Series are their comfort, reliability, durability and adjustability to cater to different road conditions; for examples:- city streets, highways and winding roads.

TEIN shock absorber

Photo by Locksley Ng for KARotaku

The technology equipped in the products is called Hydraulic Bump Stopper (HBS), which internally converts the impact of the stroke to thermal energy (heat) and absorb it, strongly reducing the impact that disturbs the vehicle’s behavior. With less damage to the dampers, HBS contributes to their durability.

The main difference between EnduraPro and Endura Pro Plus is that EnduraPro Plus has damping force adjustability. EnduraPro Series is designed and built to be used in combination with the original suspension components and to maintain the original ride height. That way, customers can have the opportunity to switch back to its original part, making it convenient.

With different types of products being offered in the market, compatibility and efficiency should always come first in any case of product selections. Optional gadget such as the EDFC series, which sends signal via an electronic controller from the cock-pit to front and rear of the vehicle to remotely adjust damping force, is compatible with EnduraPro Plus. However, the EDFC series will only be launched in the near future.

The EnduraPro Series caters to specific car models and some of it are still in work-in-progress to better fit into the vehicle’s model for better comfort. Korean car brands such as Hyundai and Kia are in the process of expansion for the product tagline for EnduraPro Series.

Meanwhile, the 4 x 4 Damper Sport lineup is designed to uplift your vehicle’s original ride height up to 1.5 inches tall (40 mm) in order to accommodate various driving scenes from street to off-road. Ride height can be easily adjusted by moving the spring seat up or down. At the same time, its simple structure also allows for easier handling.

The 4 x 4 Damper Sport is equipped with Hydraulic Bump Stopper (HBS) which contributes to their durability. HBS technology in 4 x 4 Damper Sport shares the same functions as equipped in the EnduraPro Series. The 4 x 4 Damper Sport is compatible with EDFC too.

TEIN looks forward to launching more range of products which include street coil-overs, low-down springs and EDFC. All TEIN products are covered with one-year warranty by the distributors.

The sole distributors for TEIN products in Sarawak are as follows:

MIRI:

JUN HUNG CAR ALIGNMENT SERVICES CENTRE

Contact person: Mr. Jeffery Yong

Contact number: (+6085) 656218

Address: Lot 954, Jalan Cattleya 1, Krokop 10, 98000 Miri, Sarwak.

 

BINTULU:

HI-TECH TYRE & ALIGNMENT SERVICES SDN BHD

Contact person: Mr. Jimmy

Contact number: (+6086) 315239

Address: No.115, Ground & 1st Floor, Medan Jaya Commercial Centre, 97000 Bintulu, Sarawak.

 

SIBU:

FULL OPTION AUTO ACCESSORIES & PERFORMANCE SERVICES

Contact person: Mr. Tony Lau

Contact number: (+6012) 8879955

Address: No.16, Ground Floor, Lorong Chew Siik Hiong 1A, 96000 Sibu, Sarawak.

 

KUCHING:

LOH MOTORSPORT

Contact person: Mr. Simon Loh

Contact number: (+6013) 8022220

Address: Lot 2888, Block 226 KNLD, Jalan Penrissen (via Jalan Stephen Yong Link), Batu 5, 93250 Kuching, Sarawak.

 

Vehicles used for test drives during the event were a Nissan Teana and two Toyota FJ Cruiser.

test vehicles

Photo by Locksley Ng for KARotaku

Guests supporting the event include some drifters from the Miri Drift group fondly known as the “GYX guys”. Two of them (4th and 3rd from the right – photo below) happens to be part of the KARotaku team and they were there as media. Other guests include representatives from the 4 x 4 community and local businessmen.

Also part of the drift team are Jeffery Yong and his son, Kenny (6th and 5th from the right – photo below). Their shop, JUN HUNG ALIGNMENT SERVICE CENTRE, is the sole distributor for TEIN products in Miri.

GYX and TEIN

Credit to Nicholas, why helped to capture the image using Locksley’s camera

Also making an appearance at the event was our very own local YouTuber – Hee Wei Seng, who is also part of the Miri drift team.

HWS

Mr. Lim Seng, Operations Executive of Expresway Services (Brunei) explained to Hee Wei Seng about the products

A few of the GYX guys test drove the vehicles provided and noticed the difference between a vehicle using TEIN suspension and another one not using TEIN absorber.

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Our local models showcasing some of TEIN products

The event was organized by NaBeh超级屌 Event Management.  Please contact Chellister Wee NaBeh Khiong if you would like him to organize event for you in Miri. I guarantee he is a very nice guy.

MC for the event was Mr. Jeff Chan (sitting, photo below).

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The launch was attended by familiar faces from local automotive enthusiast community. However, TEIN car suspensions are not necessarily built for sporty cars only. TEIN caters to a variety of vehicles. Do contact your local distributors for more details.

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We were captivated by the charming consultant, Mr. Alain Lim from Brunei (in white shirt, below photo) as he recounted exciting adventures when he rode his Harley Davidson across challenging terrains outside his country.

Alain Lim

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